Manish Adhiya was first exposed to franchising in the mid 1980s. His family entered into the Hospitality industry. They owned and operated a string of nationally franchised hotels. Manish attended training conferences, industry conferences, and special programs for franchisees that were given by the franchisor as well as outside expert companies. To this day, some of the teachings, philosophies, and ideas are proving valuable to his ongoing career in franchising.
Since then, Manish rose through the ranks starting as a franchise development manager at an international pack and ship franchise. He grew to become VP of Franchising and during his tenure, he helped the brand grow from 90 units to 330 units in 5 years.
The hospitality and retail service franchise sector prompted him to begin his own venture. Manish started a franchise outsource firm that specialized in bringing a concept to market. The firm specialized in the all aspects of franchise development, including pricing, costing, marketing, processes, validations, and system growth initiatives. His firm was responsible for the successful launch of over 16 new and unique concepts being launched in the USA.
His firm also imported 2 foreign brands into the US franchise market. Manish has also acted as a special consultant and board member of organizations that are thinking of franchising, expanding internationally, and merging with other vertical concepts.
Manish has presented at IFA events in the USA as well as in India with the Franchise Association of India. In addition, either Manish or his firm has appeared in many newspapers, magazines, as well as appeared on TV on FOX News, CBS News, CNN, and NBC News.